Health Partners
Stakeholder management
Brand strategy
Logo
Visual identity system
Creative direction
Content development
Challenge
Health Partners is an occupational healthcare business supporting some of the UK’s largest businesses with on-site and on-line clinical and wellbeing services.
Following the acquisition of some of Nuffield Health’s accounts, we were asked to help them transition from Duradiamond Healthcare to Health Partners with a new brand strategy, new identity and suite of communications that would quickly build meaning and relevance for their existing, newly transferred and potential clients.
The Duradiamond brand did not reflect the impact of its work for their clients or the passion and energy of its people. Our challenge was a sensitive yet essential one - reflect the businesses character and nature, while staying true to its heritage and belief in the power of its people to help others.
Solution
Through a series of workshops, we worked closely with the senior management team to establish, agree and articulate their brand through the core concepts of ‘Advancing workplace healthcare’ in order to ‘help people be their best’. These two fundamental truths became the basis for a compelling brand narrative and the foundation for key talking points the team were able to use with all clients in the run up to launch.
The new identity takes a universal symbol of medicine and reinterprets it for the business. Symbolising protection and of course, health and wellbeing, the two crosses not only represent the medical side of our business but the idea of people, progress and partnerships.
The colours implicitly reflect the language of medicine without falling into a cliché. The violet and warm red portray a positive energy; they are calming and warm; yet are still modern and vibrant, helping set Health Partners apart in a world where cold corporate blues and greens tend to dominate.
New photography also helped bring their people to the fore and reinforce the brand ideas.
