the London Eye
Proposition development
Marketing collateral
Content development
Challenge
The London Eye is one of the most iconic and recognisable structures in the world. It provides a unique perspective of London and brings the city to life in a way like nothing else. It’s an audacious piece of engineering and an architectural marvel. A real one-off.
Our challenge was to shift perceptions from it being seen as a highly rated visitor attraction to a global icon and the face of 21st Century London, in order to attract a new global brand sponsor and reflect its commercial valuation.
Solution
We identified the key themes that helped defined the London Eye guest experience alongside the benefits of the opportunity from the potential partner’s perspective, supported by some compelling proof points.
To bring the messages to life, we developed a bespoke visual style, incorporating elements of the original London Eye identity creating a highly visual and professional suite of material. It was structured in such a way as to make the tailoring of the content for specific brands simple and straightforward.
Alongside the factsheets we created an engaging sales presentation combining vibrant still photography, animation and video.
